What is a good engagement rate for 1000 followers? (2023)

What is a good engagement rate on Instagram for 1000 followers?

According to a recent study, Instagram influencers with 1,000 to 5,000 followers receive the most interaction. They have an average engagement rate of 4.84%. This is calculated by totaling the number of engagements, dividing it by the follower count, and multiplying it by 100.

Making Sense of The Numbers

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

What is a good Instagram engagement rate? Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%. And Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2020.

So, let´s say you have 2000 followers and your latest post received 200 likes and 6 comments. The formula would then be 200(likes)+6(comments)/2000(followers)x100= 10%. An engagement rate above 1% is considered to be good. The formula is similar to the one above, just add number of shares as well.

Average number of Instagram followers

Globally, more than 34.74% of Instagram followers have less than 1,000 followers. The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%.

Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you. All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

Low-Quality Content

In other words, if your Instagram account primarily shares the same content over and over or utilizes content taken from another user without providing proper credit and original captions, it's more likely you'll see less engagement.

According to our 2022 Social Media Industry Benchmark Report, the overall median engagement rate on Instagram is 0.67%. This median rate applies to all industries, from food and beverage brands to hotels to nonprofits.

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile.

What is the average IG engagement rate?

The average engagement rate on Instagram is 4.7%. The average brand engagement rate on Instagram is 1.9%. On Instagram, public figures have the biggest engagement rate with 5.7%. Influencer accounts with fewer than 1,000 followers have the biggest average engagement rate with 8%.

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.

As of January 2022, the average Instagram business profile follower engagement with posts on a page was 1.94 percent. Overall, carousel posts (posts with multiple images or videos) drew the highest level of engagement from page followers, having an interaction rate of 3.15 percent.

Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great.

Reaching those first 1000 followers on any social media platform is usually the hardest part, since people pay less attention to small accounts. We've curated 16 tips on how to build followers on Instagram and reach that milestone 1000, for free.

Related: Likigram Reviews 2022 & User Ratings. After you hit the mark of roughly 12,000-15,000 followers, you'll be considered to have reached a beginning influencer status, and people will be less likely to notice the number of people you are following, although it's still best to keep the number low.

Nano-influencers tend to have only around 1,000 or so followers, although this might reach up to approximately 5,000 in some cases. Despite these relatively low numbers, they can still be a reasonably effective Instagram influencer. This is because they tend to interact more closely with their audience.

There is no required number of followers that you need to get verified on Instagram. Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.

What does “K” or “M” behind numbers mean? On the Internet, 1K is used to represent 1 thousand and 10K is used to represent 10 thousand, similarly, 1M is used to represent 1 million. 1M = 1 Million (ie 10 Lakh)

Is Instagram engagement 2022 down?

Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.

First, we recommend taking a break from Instagram – a few days should help. If you continue with the same level of engagement, even if the nature of it is different, Instagram may still assume that the activity is not authentic. After two or three days, begin engaging with your audience in a real and meaningful way.

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 3 and 5. You'll need to do some testing to determine what works best for your particular business.

What Are Good Fan Growth Rates? First, you need to set a goal to work toward, which in this case should be growing your fanbase by a certain percentage each month. Instagram's average Fan Growth Rates range between 1.5 to 2.5 percent per month.

Keep in mind that real, meaningful Instagram growth doesn't happen overnight. The average monthly growth in account followers for Instagram business accounts is +1.25%. Let's see if you can beat that benchmark and effectively grow your account by implementing these tips.

Engagement rates are healthy metrics to monitor because they underline how frequently your following interacts with your content, and force you to focus on important data, rather than vanity metrics (like the number of followers you have).

A good average engagement score for an organization is 50% or higher. A recent survey by Gallup found that currently only 36% of employees in the U.S. are engaged in their work. The survey also found that there was in a increase of actively disengaged employees going from 14% in 2020 to 15% through June 2021.

It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you're posting more than that… so don't get too post-happy. Aim for quality over quantity.

For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.

During Instagram's 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day.

How many followers does the average influencer have?

People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

Engagement rate can be calculated for an entire profile or a single post. To calculate for a single post, the <number of posts> in the equation above would be 1. Please note: the rate is not scaled to 100 so it is perfectly normal to see an engagement rate above 100 if the post is highly engaging.

While engagement rate fluctuates from business to business, it's safe to assume that a good engagement rate on Instagram falls between 1% and 5%.

But you need to realize that social media engagement is more important than followers. This applies to both B2B and B2C. But getting the right engagement can be challenging. To help you with it, we have put together this guide on the importance of engagement—and how to get it.

Larger: Brands with large followings (+501K) should aim to meet or exceed an average Reach Rate of 12% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with smaller followings should aim to meet or exceed the higher benchmark of 32% of their audience through posts and 8% through Stories.

Instagram Reels have an average video view rate of 2.54%

Compared to regular videos, Instagram Reels perform better in terms of video views. While Reels recorded an average video view rate of 2.54%, regular videos scored only 1.74%.

Which is annoying, and personally, I don't find Instagram anywhere near as engaging as it once was. And it seems many other users agree – according to a new report from The Wall Street Journal, Instagram engagement is declining, with Reels, in particular, seeing a significant drop-off in user engagement of late.

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.

For micro-influencers, who have between 1,000 and 5,000 followers, the average rate is 5.6% according to Phlanx. This reduces as follower counts go up: 1k – 5k: 5.6% 5k – 20k: 2.43%

Is 20 a good engagement rate on Instagram?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it's below 1%, people are not very interested in what you are trying to show them.

The average engagement rate on Instagram is 4.7%. The average brand engagement rate on Instagram is 1.9%. On Instagram, public figures have the biggest engagement rate with 5.7%. Influencer accounts with fewer than 1,000 followers have the biggest average engagement rate with 8%.

According to our 2022 Social Media Industry Benchmark Report, the overall median engagement rate on Instagram is 0.67%. This median rate applies to all industries, from food and beverage brands to hotels to nonprofits.

The Interactions per 1k Followers metric is a percentage that is calculated by adding all interactions per 1000 followers of an individual post, dividing the sum by the number of followers a profile had at the time of posting, and finally multiply the result by 1000.

Follower numbers are front and center, so it's easy to draw our attention to them. Getting to the engagement rate takes a bit more work, so it's the easiest way to gauge whether or not there's potential to work with a particular user over another.

Second Level – 5,000 to 50,000 Followers

Once you reach the 5,000-follower mark, then you have officially entered the second level of popularity on Instagram. The second level represents Instagram users with between 5,000 and 50,000 followers.

Micro influencers are creators who manage online communities of 10,000 to 100,000 followers. According to most experienced influencer marketers, micro influencers are the “sweet spot” of brand-creator partnerships.